Game Informer Exceeds 5 million in Circulation

February 8, 2011

This according to a news wire in the Sun Herald’s website yesterday, the gaming magazine giant managed to bolster their circulation by 33 percent, making it the “fifth largest consumer magazine in the United States.”

As of the December 2010 Audit Bureau of Circulations’ (ABC) report (released on February 7, 2011), Game Informer raked in a six-month average of 5,073,003 paid subscribers.

Its digital format subscription isn’t doing too badly, either, according to the same Sun Herald piece:

“The digital format of Game Informer also saw strong growth since its launch in May 2010 with 127,320 paid subscriptions as of the December 2010 ABC Publisher’s Statement. Digital Game Informer is an interactive, monthly edition of the magazine delivered to subscribers online.”

Evidently, the glossy mammoth’s head-scratching neglect to cover the widely anticipated launch of the Final Fantasy XIV MMORPG (namely their wrap-up edition of E3 2010) didn’t do much to disenchant their spell of the coveted 18 to 34-year-old male demographic — perhaps it helps that FFXIV (so far) is a colossal failure in need of a messiah.

Anecdotally, of course, it can’t hurt that the inky behemoth’s February issue features an exclusive first look at the next installment of the upcoming open-world RPG, Elder Scrolls V: Skyrim by Bethesda Softworks, which appears to be a technical marvel. A Western RPG nerd’s wet dream.

It’s a publishing feat that can’t be ignored.  It postures as an indication of how gaming (in all its various breeds) has evolved into an integral, albeit virtual, aspect of our culture (domestic and abroad).  Forget it being a subculture of acne-ridden geeks and pale shut-ins, at this point — particularly when your girlfriend is urging you to play a round of Little Big Planet 2 on a Saturday night.

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