With Chasing The Night (Xidus Music; 2011), a full-length record produced by Will Jackson (The Kaiser Chiefs, Embrace, The Cribs and The Music), singer-songwriter Rupert Stroud has attracted comparisons to Tim Booth, Richard Ashcroft and Jim Morrison (yeah, Jim Morrison).
In Chasing, Stroud writes from a semi-autobiographical, emotive place. The album posited a peculiar amalgam between blues and grunge, albeit never parting with a forward-leaning indie-rock sound.
The band — comprised of Stroud, Mick Bedford (drums) and Mike Pearson (keys/guitar) — has recently received media attention through their live gig circuit in the UK, having made several lounge appearances and radio interviews with BBC DJs. Earlier this year, they played live at Leeds, whereby Stroud was dubbed one of Yorkshire’s hottest young acts. This August, the band is set to play at the Galtres Festival with a lineup that includes Ash, Buzzcocks and Adam Ant.
With their newfound audience, Rupert has released a charity single entitled “Always,” to help raise funds (and awareness) for Alzheimer’s Research UK (Defeating Dementia). One hundred percent of the proceeds will be donated to the UK’s leading dementia research charity. The effort is dedicated to Stroud’s grandmother, Eileen, who died at 87 after a long struggle with Alzheimer’s Disease:
“My grandma was one of the sweetest souls you could ever meet –I got my love of music and rhythm from her. But for the last few years of her life she needed 24-hour care. She didn’t recognise any of us and couldn’t speak – it was heartbreaking. Writing music and performing live is my passion and having this positive focus makes it so worthwhile. It’s young people like me who’ll reap the benefits of today’s pioneering research.”
The single is currently available globally as a digital download here. Be sure to catch the official music video, embedded below:
Story via Ellie Clarke of PrescriptionPR.co.uk